Good Morning Britain (GMB) welcomed on the show British comedian Al Murray on Tuesday 19th December 2017. To make him more comfortable, GMB had set up a fully functional Christmas themed bar serving Festive Beer. Both presenters, Susanna Reid and Piers Morgan, joined Al with some freshly poured Draught Beer pints.

The section of the show was filmed live. This meant that it caught Susanna’s amusing reaction to realising that the pint she had picked up contained real beer.

The whole set up that includes the bar, beer and equipment was all provided by Bexley based business, Urban Spirit. Urban Spirit were called upon by ITV production team in the early afternoon of Monday 18th December 2017. Even with a busy Christmas Schedule, Urban Spirit came through!

The bar itself was personalised with a Christmas chalkboard design at the front which adorned the GMB logo and rightly named ‘The Good Morning Britain Bar’. The tap badges were also personalised with a classic Christmas look presenting in crisp writing ‘Festive Brew’.

This is not the first time that Urban Spirit worked with ITV. Urban Spirit recently provided for shows such as Ant & Dec’s Saturday Night Takeaway. In addition to a St Patrick’s Day Bar that served Guinness for Good Morning Britain. As well as customising the infamous drinks globe to serve draught beer on Alan Carr: Chatty Man in previous years.