At Urban Spirit we work with some of the biggest names in the industry. Our latest collaboration was with Patron Tequila. Introduced in 1989, Patron Tequila have worked their way to becoming one of the most well-known, respected spirits brands in the world. This year, the spirit brand sponsored and provided a bar for the GQ Awards at Tate Modern London. The brand used one of our bars to showcase their product.

Louis Smith MBE, olympic medallist, at our Patron Tequila bar

Louis Smith MBE, olympic medallist, at our Patron Tequila bar

Our Patron Tequila bar was the centrepiece on arrival and for drinks as the elegant white body and branded LED panels kept the star studded line up on their toes. With a range of their spirits showcased on the back bar, the brand served cocktails to the likes of Tinie Tempah, Ellie Golding, Calvin Harris and Olympic medallist Louis Smith MBE.

With a variety of Patron Tequila on offer, the guests could sample a range of beverages. This was to showcase the brands array of flavours and varieties. The bar counter provided by us ensured the cocktail bartenders behind had the equipment and space. This allowed the bartenders to produce a large array of drinks at a fast pace whilst also keeping the stars entertained with their professional attitude and great conversation.

The GQ Awards saw the likes of Anthony Joshua winning best sportsman and Jack Garrett winning best Breakthrough Solo Artist. Each attendee received a goodie bag filled with treats such as Patron Tequila, razors, aftershave as well as popcorn. The night consisted of arrival drinks, awards as well as a sit down meal followed by an after party.

For more information on our bar for the GQ Awards, contact a member of our sales team today.