If you are an avid festival-goer, you will no doubt have heard of Coachella; the biggest music festival on the planet! Held in California, Coachella attracts music lovers from all over the globe.
While mostly about the celebration of various music genres, those attending Coachella will also be excited for the food and drink on offer. With over 20 stalls offering different types of drinking experiences, great-tasting tipples is in everyone’s radar.
Just this week, Coachella has announced that they have appointed Cupcake Vineyard as their official wine sponsors, bringing the brand back on board for the 5th year running.
Wine in a can
As an industry, we are seeing the emergence of various drinks products in a can. This is due to cans and their ability to be transported easily and kept cool. Canned wine is something Cupcake Vinyard will be bringing to Coachella for the first time ever, expected to go down a storm amongst the event’s attendees.
“We are honored to be the first-ever beverage in a can available at the festival in Coachella history,” said Eben Gillette, Vice President of Marketing for Cupcake Vineyards.
“Our cans are the perfect portable, shareable, and unbreakable solution to enjoying delicious wine outdoors, so there’s no better place than Coachella to show festival-goers a new way to enjoy Cupcake wine.”
As you know, rose wine is well and truly on trend. This is why we are excited to learn that Cupcake Vineyard will be serving up ‘Frose’ at Coachella. This is a frozen cocktail that is a blend of ice, rose wine, strawberry and lemon.
Here at Urban Spirit, we are becoming a popular provider of festival bars. Renting out all sorts of bars for festivals across the globe, we are proud to be supporting festival planners with our award-winning solutions.
For details and a free quote, give us a call.