As mentioned in previous blogs, we find celebrity bars a subject of fascination. With big successful musicians, sportspeople and movie stars often venturing into the world of hospitality, we have over the years seen many great ventures. But for every success story there is a horror story. This is why we were rather excited to hear about the purchase of a new London bar.
According to sources, David Beckham and Guy Richie are joining forces for a new challenge, purchasing a pub in the city for a staggering £3m. Walmer Castle, in Notting Hill, is said to be pretty spectacular when the stars have finished with it. Working with a ‘Soho House-style’ theme, the two celebs are excited to open the doors in the coming months.
What can Beckham bring to the table?
Situated in Holland Park, close to the Beckham’s household, this will be the striker’s first venture in the on-trade market. This does however follow a long stint as co-owner of Diageo’s Haig Club whisky. Being the face of the brand, Beckham’s following proved very beneficial for the whiskey company; a success story the footballer aims to replicate in Notting Hill. But, this is more than a gimmick. The Beckhams know their stuff when it comes to drink. This was proven true this year when David and Victoria cheersed a £1,500 bottle of Cabernet Sauvignon from Californian cult producer; Screaming Eagle.
Guy Richie will also play a pivotal role in the bar. With a long history of involvement in drink and hospitality brands, Richie will channel his experience as the owner of Mayfair haunt The Punchbowl with this new business. As a pub that he bought with Madonna back in 2008, Richie kept the bar as part of their divorce settlement. Socialising in the pub, The Punchbowl was often the watering hole of choice amongst celebs like David and Victoria Beckham, Kevin Spacey and Leo Di Caprio. However, Richie sold the pub back in 2013.
Let us know what you think. Can these two make a success the bar?