As you know, here at Urban Spirit, we love nothing more than hearing about the latest
alcohol releases! This is why we are excited to find out that The East London Liquor
Company (ELLC) has produced London’s first distilled whiskey – in more than 100 years!

The London Rye is a mash of 42% rye and 58% extra pale malted barley, distilled in a
combination of pot and column stills. Matured in French oak for one year,
followed by ex-bourbon for two years, the drink is then finished in ex Pedro Ximenez sherry casks with a
range of chars.

What does it offer?

The whiskey rye offers aromas of toffee, coffee, tobacco, dark chocolate, leather, fresh
ginger, sarsapartilla, fruit candies and a flavour of dark chocolate, ripe cherry, stewed apple,
tahini, hay, sea salt, light tar and a hint of smoke. Sounds delicious.

ELLC whisky distiller, Andy Mooney, says it was “perfect to drink neat the minute you open
the bottle. The great thing about producing our whiskey in London is that we have a clean
state to be creative.

“We’ve put a lot of attention and care into our first release of London Rye – from the char
levels of the barrels, to the exact ABV of the final product.”

High-listed profiles

The whisky rye has already gained high-profile listings in London’s premium on-trade
including:

  • 45 Jermyn Street in Piccadilly
  • Mayfair’s Connaught Bar
  • Core by Clare Smyth
  • Happiness Forgets in Shoreditch.

The bottle retails at £85 per 70cl bottle and is also available to purchase from ELLC’s shops
in Bow Wharf and Borough Market from midday on December 1st . The company aims to sell
1.8m bottles over five years.

Key trend for consumers

It has been reported by market researcher, Euromonitor, that innovation was identified in
the whiskey category as a key trend for consumers in 2018. As Irish Whiskey will continue to
grow in popularity, there is also room for other regional and national spirits to land the
spotlight.

ELLC will continue to release limited editions of its London Rye and the team are currently
experimenting with casks made from new American and French oak, chestnut, mulberry,
acacia, as well as ex-wine, rye and Bourbon, Cognac and vermouth barrels.

We can’t wait for more!

What are your thoughts?

Are you as excited as we are for the ELLC launching their first London rye in a century? Let
us know what you think in the comments below!