As one of the most reputable drinks brands across the globe, Jack Daniels is renowned for their innovative marketing schemes. This year launching a global campaign to find the best bartender. Ten bartenders from the north-West have made it through to the next stage of the competition. As well as moving to the next stage, the cocktail-making geniuses are taking a trip to Tennessee.
‘Tennessee Calling’ campaign is eager to share the charms of Tennessee with one lucky winner.
The top 10 tasked with creating their own, innovative cocktail recipes are:
Josh Allen, Tipple Cocktails, Lancaster
Josh Davies, The Hedonist Project, Leeds
Jo Last, The Domino Club, Leeds
Jack Bishop, Filter & Fox, Liverpool
Charlotte Coyle, Filter & Fox, Liverpool
Toby Boyce, Santa Maluco, Liverpool
Alastair McCarroll, Chamber 36, Liverpool
Shane Kilgarriff, Peggy’s Bar, Manchester
Tatjana Titimova, Epernay, Manchester
Nathan Larkin, Fizzy Tarté, Lake District
Gracing the lips of London Cocktail Club co-founder JJ Goodman and Erik Lorincz, head bartender at The Savoy’s American Bar. Jack Daniel’s advocacy team, along with the UK brand ambassador, Cam Dawson, will also be involved in this phase. They will be judging the drinks on entrepreneurialism as well as creativity and quality.
Nidal Ramini, head of advocacy for northern Europe, said:
“At Jack Daniel’s we are dedicated to supporting bartenders as they develop their careers. Tennessee Calling II provides them with the perfect platform to do so. We hope all those who entered were able to learn something invaluable consequently helping them to grow further.
“We wanted to judge the cocktails created by the bartenders in their natural setting. We’re of course very excited to pick our three winners, and we look forward to welcoming them to Tennessee.”
Mr Jack Daniel deemed the following drink characteristics important: entrepreneurialism, creativity and quality. Therefore each of the cocktails created by the bartenders selected in our final 10 embody the key attributes.
Equally as passionate about great drinks, we at Urban Spirit think this is a wonderful initiative. Concerned with celebrating bartenders within our business, it is great to see the industry showcased on such a global scale.