We are livin’ for Bon Jovi’s rosé here at Urban Spirit!
Earlier this year, rock icon, Jon Bon Jovi and his son, Jesse, launched a brand of rosé that has
been voted the Best Rosé of 2018 by Wine Spectator in their Top 100 Wines ranking.
Bon Jovi’s ‘Diving into Hampton Water’ 2017 rosé took the 83rd spot on the list, scoring 90 points,
and was only one of two rosés that made it on the list.
The top voted rosé
The rosé is a blend of Grenache, Cinsault and Mourvèdre and was made in collaboration with his
son Jesse and French winemaker, Gérard Bertrand.
The idea to create the wine came about when Bon Jovi and his son spent time together in
the Hamptons. Initially, Bon Jovi wanted to call it ‘pink juice’ but his son persuaded him to
name it ‘Hampton water’ instead.
“It represents that sense of enjoying life and making memories with the people you love
most,” Bon Jovi said.
“For us, when we enjoy a glass, those feelings are evoked, and we
hope that when anyone sips some Hampton Water, they too share that sentiment.”
Bon Jovi and Jesse tasted wine from all over the world before settling on southern France
and visited Bertrand to help produce their blend.
According to Bertrand, the rosé is “fresh and lively with distinctive minerality”.
The success of the wine
Bertrand spoke about the success of the rosé and how it had sold out, saying:
“We sold the entire 2017 production of Diving into Hampton Water on allocation this year and the plan is
to make more next year to satisfy demand. The wine went on sale in 15 countries, including
“It was very important for us to get the perfect pale pink colour; we spent a long time
getting it right,” he added. “We use grapes from low yielding vineyards to add complexity.
Balance is the most important thing, as I wanted the wine to have a long finish but also to
retain its freshness.”
Let us know what you think – will you be stocking up on Bon Jovi’s rosé this Christmas? Here at Urban Spirit, we certainly will be!