While having your hair done is a real treat for most, popular hairdressing brand, Toni and Guy, are trying to make your monthly cut that but more special. And, they are doing it with wine!
According to a recent press release, Toni and Guy are now providing customers with canned wine while they get their do done. How amazing is that?
Collaborating with Most Wine Wanted (Off-Piste Wines) for this exclusive promotion, both brands are keen to shout about this deal, starting the promotion in the most popular salons here in the UK. These include London’s Angel, Baker St, and Canary Wharf sites, as well as Cheltenham and Teddington.
Off-Piste Wines’ Marketing Manager Rachel Osborne said: “We are so excited to be working with TONI&GUY and sampling the Most Wanted Pinot Grigio Fizz cans in salons.
“There is a great synergy between the two brands and the Fizz cans are a perfect fit for the salon environment. This opportunity complements our existing sampling activity and allows the consumer a much richer experience of both brands.’
But, it is not just Tony and Guy that is offering complimentary drinks to customers, with many hairdressers and barbers across the UK now featuring full-blown bars in their establishments. Wanting to enhance the experience their customers have, this is a tactic that seems to be working.
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